A Paradigm Shift in Advertising with Content Marketing
Advertising may be as old as our civilization, and it has seen many eras. There was this era of traditional marketing where products and/or services got sold through print ads and posters etc. The current era is of the online consumer, where content marketing has emerged as a big aspect in the whole of the advertising world. Today, even if a manufacturer wants to sell a product as typical as a face mask, he does it the online way. But does the job get done simply by displaying the products(s) online? Well! No! Valuable content is needed today to sell anything and everything over the web. The online marketplace has been bombarded by a plethora of products/services, so for a business to get seen there, it needs amazing content that clicks and ticks the potential buyers. This is the era of what is called “intelligent selling” through ‘content marketing!’
Content Marketing
Content marketing is the technique wherein marketers create and distribute valuable content, which is relevant & consistent towards attracting and acquiring a well-defined audience to drive potential customers towards profitable consumer actions. The catchphrase here is “valuable content;” which changes this entire definition of advertising and marketing. A piece of content is considered apt if people consume it, instead of avoiding the same.
Types of Content
- Vlogs
- Blogs
- Videos
- E-Books
- Podcasts
- Creatives
- Webpages
- Image blogs
- Infographics
- Influencer videos
Why Content Marketing?
Content marketing ROI could be phenomenal if exercised properly. Sometimes, you don’t need to spend even a dime on your content marketing campaigns, and also not too much time needs to be invested in it, still you can achieve great success only by a handful of blogs/articles written on the subject, in just about a few hours of work! Yes! This is true! If the content has value, it will pick up very fast and your audiences will accept it, giving you the necessary success in no time at all.
Steps of the Buying Cycle
Before understanding content marketing, you first need to understand how a customer buys a product online. There are 4 steps in this buying cycle, as follows:
- Getting Aware: First and foremost, every customer, who needs some product, gets aware of the fact that he/she can buy it online.
- Researching: Once the customer is aware, he/she performs the research to check the variety available.
- Considering and Comparing: At this particular point, he/she starts comparing different products that are made available by different vendors.
- Buying: Finally, he/she makes the selection, and goes on to do the transaction.
The Number One Secret of Effective Content Marketing
Add value. Yes! That is the secret. Not a secret anymore! Many people are talking about it already. So, it is time now for you to exercise it finally; as customers tend to usually skip the kind of advertising that has little or no value.
Legacit Content Marketing Services
If you are having a tight budget, Legacit can have you covered by providing amazing content marketing services at great prices. Legacit ensures that the content it generates is seo friendly content. Though the content follows a brand strategy, it is equally important that SEO cannot be ignored. It can be agreed upon that the very idea of creating content is keeping search engine optimization in mind. SEO even zeroes down to the strength of website development, and how SEO friendly the website’s design is. Producing great quality content is the backbone of Legacit’s SEO services. Contact Legacit to know more about their custom web solutions, SEO services, and content marketing services.