5 Types of Effective Branding Solutions – Benefits of Business Branding
Branding mainly deals with creating an influence upon the targeted audience while also working on creating a professional image along with a positive perception among the audience regarding your business, by activating certain emotions that eventually encourage potential customers to pick your product or service over your competitor’s.
Benefits of Business Branding
Making use of the correct and necessary branding solutions can bring about several positive outcomes that include:
- Decreasing the overall expense that goes into gaining and retaining new customers
- Helps in growing brand awareness among targeted audiences and markets
- Assists different advertising & marketing campaigns in order to achieve higher returns and accomplish better results
- Refines or enhances both long-term and instant business recognition by having an influence on the potential customers
- Increases the trust that customers always look for before dealing with any business
- Inspires employees so that they have the confidence needed to rise up to the challenge of meeting customers’ expectations
- Opens new opportunities for business expansion
- Grows your customer base in addition to increasing their loyalty levels
The Types of Effective Branding Solutions
Prior to choosing a specific branding solution to be implemented onto your business’s branding process, it is important to first figure out if it’s suitable for your genre of business or not depending on the following elements:
- Percentage that is actually productive compared with the anticipated results
- Costs that are essential for functioning of business
- Time needed in terms of applying and preparing
- The level of activity in regards to the targeted audience on specific platforms
- Metrics to help in analysing the performance
- Appropriate platforms
- Experiences and skills needed to fulfil tasks
5 Different Types of Effective Branding Options and Solutions include:
1. Visual Identity of the Brand
Visual identity of a brand basically refers to the different aspects that make your brand become instantaneously recognizable by the audience, this can be credited to the different elements and design styles that have been chosen to design your brand’s logo, products etc
It is important that the brand’s visual identity must relate to or have a connection with what your business actually represents along with the desired message you’re trying to send out to potential customers. Brand identity can be reflected while choosing the colour palette, fonts, & typography to further use it in items like;
- Professional Business Cards
- Packaging of items
- Professional Logo
- Business Email Campaigns
- Corporate Printed Materials
- Social Media Marketing Content
- Newsletters Design
- Business Website Design
Creating a professional brand identity is not that easy, it demands decent skills or knowledge in Motion Graphics and Graphic Design along with the dedication to produce high-quality content by setting up deadlines.
2. Commercial Ads
For many years, Commercial Ads have been airing on platforms like Radio or TV channels, helping several businesses reach new users and increase awareness along with improving recognition about the business.
To achieve the business goals that have been planned, Commercial ads are in need of a budget that is flexible enough, but equal importance should be given to other critical aspects like choosing relevant channels to display ads, creating content that keeps the user engaged, and reserving slots to air your business commercial ads. Keeping these factors in mind will make it easier to choose an experienced advertising agency to run your commercial ads campaigns.
3. Printed Advertisement
Printed Ads are basically effective traditional methods that are used to acquire the attention of your targeted audiences without wasting a lot of time and effort in building a professional image for your brand and in turn spread your business message by several other means like printed ads formats including magazine ads, brochures, outdoor billboards, etc
It is important that you try to represent your brand identity in your business printed ads that include your business logo, colour palette, chosen fonts, tone, and voice to be in tune with other branding activities.
4. Business Websites
As a business website is the first place a customer visits in order to learn more about your business offerings. It is not only going to act as the centre of your digital marketing campaigns but will also act as the most effective branding solution, in turn encouraging the visitors to go further ahead in the sales funnel.
Designing your business website is a very crucial task that demands specific skills along with experience in order to integrate your brand identity within the design.
5. Social Media Advertising & Marketing
The main benefit of social media advertising and marketing is that it helps in achieving brand awareness that is required along with developing personal channels that help build communication bridges with the customer with the sole intention of increasing brand loyalty.
In order to successfully apply social media advertising and marketing to your business branding strategy, it is important to look into some particularly important issues:
- Setting up a predetermined schedules when it comes to planning for social media campaigns
- Picking relevant social media channels in order to address your specific audience
- Utilising advertising options that are relevant to your specific brand
- Describing the suitable and relevant content formats that can be used for branding campaigns
- Making use of valid analytics in order to analyse your branding progress
Legacit is an innovative Information Technology Services Company that provides expertise and consultation in the area of Application Development, Quality Assurance & Testing, Branding, Cloud services, and Business Process Outsourcing to name a few. We pride ourselves in being leaps ahead of our competition in the utilisation of the most up-to-date technology; our projects being thus empowered, we are in a position to achieve high customer satisfaction, and we pride ourselves in having provided them with quality that is unparalleled.
If you are in search of a company that can help you with your branding needs, then please feel free to get in touch with us by calling us on our number 0484 4348888. You can be assured that our experts have spent decades in the branding space!