August 24, 2022
Useful SEO Tips for Ranking Better
When you post any new content, you want people to find it in search results as quickly as possible. Most definitely, there are several tips and tricks in the SEO toolkit to help you achieve this goal, which are as under:
- Including video transcription in your content marketing strategy. Visually appealing content i.e. videos are good these days for better engagement. However, audible &visual content cannot be a direct optimizer!You can boost the SEO potential of a web page with transcripts too! If it is plausible, adding transcripts of videos to pages helps, as readers who can’t watch the videos with sound, or can’t watch the whole videos, can still get the idea of what it is all about by reading the content at their will and at their own pace. Many brands are doing amazing outreach with video(s), but marketers often fail to realize transcripts can do so much more. Adding videos is surely the initiating step towards better content creation & well-targeted efforts in the direction of inbound marketing through video transcripts as well as through derivative content.
- Including Chatbots. To make the visitor experience even better, you can integrate a website chatbot in case the website visitors have questions.
- Indexing your new content quickly and easily. One easy solution is to add some internal links to the page. You can do that from any other web page that Google can crawl and index.
- Sitemaps!One common indexing way is to use sitemaps; which happens to be an easy & quick way to get any URL indexed. Put in the robots.txt file with several directives.
- APIs: Lately, Google has introduced new APIs for helping speedup &automate the crawling as well as indexing of the URLs.
- Indexing & Ranking: Before you publish new posts or pages, you may also wish to consider removing ‘function words like “a”, “and”, and “the”from your permalink, which makes the permalinks more-readable and easier to be used or linked to if the process if performed well. Posts having extremely long titles can surely benefit from this type of approach.
- Links from powerful pages: For Google to index the pages quickly, it can be done from your more “powerful” pages like home page etc.
- Linking to other high-quality websites: The process of linking to other high-quality websites from yours is a great way to improve your SEO.
- Updating your old content regularly to keep it fresh and rank well. Sometimes, your best content is ‘buried’ deep in your site, and users &search engines may struggle to find it. You must feel strongly about posted content as search engines would do it too. Update your content on a regular basis, as this is a good indicator of any website’s relevancy, so keep it fresh! Auditing content on a set schedule and making updates as needed is a good SEO step ahead.
- Sharing socially: An obvious step! While having fresh content, you must share it socially as there is a big relation between such social sharing and the ranking of that content.
- Ranking: After content indexing, the content must be ranked faster!
- Links are essential for ranking high in search engines. Linking from important pages does a couple of things; it helps increase your click-through rate, which may or may not be a ranking signal, but it also helps you rank for auto-suggest queries. So, a good way to go about it is to generate search clicks rather than link straight to your URL.
- Leveraging URL structure for ranking. On seeing any new URL, i.e. a fresh page for indexing, Google doesn’t have the signals yet for ranking it, yet many algorithms are there, which guess where to rank it.
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Many queries and questions can arise when you start thinking about your brand’s SEO strategy. Associate with Legacit and move forward with your SEO process a lot more strategically!