Attributes That Make the Best Website Design

Attributes That Make the Best Website Design

No aspect of online marketing is more significant than the need for a quality website, which happens to be the front door of your organization. A “good” website is not enough to get this breakthrough and transform users into potential clients and engaged customers; what is required is a “great” website!

Qualities That Make the Best Website Design 

• The website should be designed well & it should be functional: Your website reflects your company, products, and/or services, and in due course, your BRAND! So your website must be visually-appealing, highly polished, and thoroughly professional. White space, clear layout, high-quality photos & graphics let your business message shine through. It’s also significant that your website operates speedily and correctly. Build according to the benchmarked internet standards, proofread carefully and do regular tests for website speed and/or any performance issues. Pages should be functional and must open speedily because this is the first impression your business will have on your potential clients. Broken links, slow pages, or poorly-constructed websites usually frustrate visitors and coax them to hit the close button.

• Your website should be easily navigable: Most website visitors are usually in a hurry; do not make them struggle for fetching info. UX plays a vital role! Always ensure clear & logical navigation with a set hierarchy. Make use of consistent layouts as well as visual cues for better functionality. Your website should satisfy both “search engines” where users look for something specific; and “browsers”, for people who are just looking. 

• Optimized for Smartphone devices: No excuses are accepted these days; your website must look good and work well on all platforms. With the acceleration in the use of smartphone devices as well as tablets, you never know where your next website visitor will see the site. Optimizing your site for mobile devices is a must for both user experience, as well as for your SEO rankings. 

• Fresh content of high quality: Try to write concise, engaging, and fresh content. Use the language that your website visitors understand; avoid jargon, abbreviations as well as any corporate speak. Explain the “why!” Also, update your website content regularly. Gripping blogs, as well as engaging social media posts, are a great way to add fresh content, which keeps bringing your website visitors back and also helps in your SEO strategy. 

• Easily accessible contact information and location: Your audience will never stalk you! So, make their participation easy by offering multiple contact points like phone numbers, email addresses, social media links, and perhaps an easy-to-use contact form. Google Maps would be a bonus! Above all, make sure that all this contact info is readily available on your contact page, which is easy to find. 

• Clear CTAs: If your website doesn’t give any call to action, then users will certainly not do anything! So, what’s the purpose of your site? Is your goal clear to your website visitors? Make sure it does!

• Optimized for Search Engines & Social Networks: It is not enough to create a website that looks good and is easily navigable. It must generate traffic. Otherwise, the development of design, UI, and content is pointless. Focus on SEO and SMO as well!

How Can Legacit Help?

For many years, Legacit has been helping companies of all sizes communicate with purpose, including corporate websites, reporting as well as storytelling. The strategists, content writers, digital marketing team, and creative heads here are ready to help you define and tell your story. Do connect with the team, they will be happy to discuss the options with you!